Advertising Of Children's Toys
EDM number 837 in 2013-14, proposed by Katy Clark on 03/12/2013.
Categorised under the topics of Children and families, Equality and Service industries.
That this House is concerned that the methods used to promote and advertise children's toys are far too often gender-specific; believes this is especially noticeable in the advertising campaigns up to Christmas with separate advertisements for boys toys and girls toys; is further concerned that there is a risk that children's preferences and expectations will be channelled along out-dated traditional lines which may impact on their future educational and career choices; welcomes the progress that many retailers have made in removing unnecessary gender-specific advertising for children; and calls on all retailers to take action to end unnecessary gender-specific advertising.
This motion has been signed by a total of 31 MPs.
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